SIMPLIFYING WEB3 WALLET CONNECTION
Immutable Games Studio, creators of Gods Unchained, wanted to make Web3 gaming accessible to everyone, not just crypto-natives. The biggest barrier for new players was connecting a wallet, a step required to own and trade cards (NFTs), and collect GODS tokens (cryptocurrency). The existing flow relied on external help articles and caused major drop-off.
As UX/UI Designer within the Game Economy squad, I co-led the redesign to make wallet connection simple, clear, and fast for both experienced and first-time Web3 players. The project ran on a tight two-week timeline ahead of a major partnership launch expected to bring in thousands of new gamers.
COMPANY
KEY ACTIVITIES
UX Research, UX/UI Design, Prototyping, Stakeholder Management, Usability Testing, Quality Assurance Testing
INDUSTRY
Web3 | Gaming | B2C
DELIVERABLES
UX Flows, High-Fidelity Prototypes, Research Report, Communication Rollout Plan
Problem Landscape
Gods Unchained had built a strong crypto-native audience, but mainstream players were struggling to complete wallet setup, without a connected wallet, they couldn’t access the game’s core features.
• RISK TO RETENTION
From our internal market research we found that players with connected wallets were 30% more likely to be retained.
• TECHNICAL DEPENDENCIES
We were limited in how we could orchestrate the flow, given Immutable X controlled the wallet software and iFrame, and the creation of a Web3 wallet also occurs outside the game.
• INCOMING GROWTH
A major brand partnership was expected to bring a surge of non-Web3-native players, creating urgency to fix the flow quickly.
• LESS WEB3 NATIVES DISADVANTAGED
The old flow forced players to leave the game and follow a blog for instructions. Without in-app assistance players were reluctant to complete all steps to connect a wallet.
Approach
I conducted the redesign as a rapid, research-led sprint focused on delivering scalable impact within a tight timeframe.
• IDENTIFIED KEY FRICTION POINTS
Conducted heuristic analysis and unmoderated testing (Userbob) with non-Web3 players and held a workshop to pinpoint usability issues and drop-off moments (below).
• REDESIGNED WALLET CONNECTION FLOW
Created a wizard-style connection process that clearly surfaced supported wallets (MetaMask, GameStop), reduced steps, and added contextual tips for non-Web3 players.
• MANAGED TECHNICAL WALLET STATE TRANSITION
• VALIDATED DESIGN THROUGH RESEARCH
Tested a high-fidelity Figma prototype through Userbob; participants connected wallets successfully without external resources, confirming the new flow better met player needs.
What Shipped & Why it Matters
The new wallet connection experience transformed a high-friction onboarding step into a seamless process that worked for all player types. It became the first step in making Web3 gaming more accessible to mainstream audiences for Gods Unchained.
• WALLET CONNECTIONS INCREASED
21% increase in successful wallet connections immediately after launch.
• SCALE FOR INCOMING WALLET PROVIDERS
Design was scalable to allow addition of new wallet providers as new partnerships were unlocked.
• PLAYER FOCUS AND SUCCESS IN FLOW
Eliminated dependency on external blog guides (observed by reduction in views to the blog) and lowered support tickets relating to wallet connection issues.
• SUPPORT FOR ALL PLAYERS
No matter the comprehension of Web3, the experience comprehensively supported both how to connect a wallet and how to connect it.
